Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
Oct 9, 2019
Weber Shandwick Names Hin-Yan Wong SVP, Planning & Analytics, Singapore
Weber Shandwick is proud to announce the appointment of Hin-Yan Wong PhD as senior vice president, planning and analytics, Singapore. […]
Oct 8, 2019
Weber Shandwick Asia Pacific Names Naomi Mermod Head of Healthcare
Weber Shandwick is proud to announce the appointment of Naomi Mermod as head of its healthcare operations in Asia Pacific. […]