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UN Global Goals: Investing in What Matters by Adham Somantrie
 
   
 
   

The recent United Nations General Assembly convened 193 member states and took an important step

in approving new Global Goals for Sustainable Development, focused on critical areas: people, planet,

prosperity, peace and partnership.

This ambitious agenda for the next 15 years recognises that ending poverty must go hand-in-hand with

efforts to build economic growth and address a range of social needs, including tackling climate change.

It’s an agenda that Weber Shandwick is energised to support – and has been supporting – in partnership

with our clients. Weber Shandwick is proud to be supporting more than 150 client assignments focused

on the 17 new Global Goals, spanning creative campaigns focused on poverty, hunger, gender equality,

economic growth and more.

 

In meeting these new goals, there is a powerful opportunity for leadership from the private sector – to

bring financial resources, human capital and innovation to bear on complex social issues. We look

forward to continuing to support organisations that will have a major impact on the success of the

Global Goals in the decades to come.