Content, content, content. You can't go five steps at SXSW without overhearing someone talking about content. And with good reason. Thanks to advances in internet bandwidth and mobile networks we're consuming more photo and video content than ever before.
But with great content comes great responsibility - content consumption has changed audience behaviour, technology needs and even the media. But talk at Day 3 at SXSW was around how brands, individuals and organisations need to not only produce great content, but user smarter distribution strategies including content recommendations.
Also up for discussion was how collaboration-led creativity can help drive innovation in film, design and technology. The creation of content is becoming democratized, and experts can connect more easily and co-author with ease.
Watch the video highlights from SXSW Day 1 and Day 2