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Spikes Asia Festival 2014: Day 3 by Adham Somantrie


In their third installment from the 2014 Spikes Asia Festival, Weber Shandwick’s Jye Smith and Moska Najib look at how technology is enabling new forms of creativity.

With technology playing an increasingly integral role in communications, they asked how innovations such as wearable technology can  be embedded in the brand experience? Is it enough, for example, to build creative single devices or should tech companies be looking at producing platforms that allows brands to apply their specialist knowledge to tell compelling brand stories.

They also found out that it is not enough for agencies to wait on tech companies for the next big platform. There is also an imperative on agencies to build their own digital studios and hire in developers, technologists, engineers, directors and even journalists in order to be able to integrate cutting edge technology with creative thinking.