We offer communication strategies and solutions for local and global clients across a full spectrum of practices and specialisms.
We provide strategic counsel and programme execution services that span the complete range of communications disciplines and industry sectors. Our collaborative approach maximises service flexibility and allows clients to benefit from our local knowledge, regional support and global reach.
We recognise that in today’s new business environment, advocates play a key role in giving clients the competitive advantage they need to reach the highest levels of success. Our deep insights, strategic rigour, integrated expertise, and relationships with stakeholders and other audiences uniquely position us to identify, mobilise and engage advocates for our clients’ products, services, brands and issues anywhere in the world.
Our expertise across practices and specialty services includes:
Our B2B Marketing team is focused on the provision of advice and counsel to business and trade organisations, marrying internal and external communications expertise with a deep understanding of specialist trade media across a range of industry sectors. Our local and regional teams actively collaborate to foster greater insight and opportunity for client stakeholder interaction and engagement. We build programmes that are sustainable and judge our success on the commercial success of our clients.
Named 2011 Asia Pacific Consumer Consultancy of the Year by The Holmes Report, Weber Shandwick’s consumer marketing team matches our next generation of trend spotters with a new generation of bold thinkers. We keep our fingers on the pulse, be it mobile technologies in Tokyo or fashion fads in Shanghai, allowing us to generate the unique insight that inspires some of the most imaginative and fast-paced consumer-facing initiatives in Asia Pacific, both on the ground and online.
Financial and Professional Services
The financial and professional services markets in Asia Pacific continue to out-pace those elsewhere in the world. But great opportunity can mean great challenge. That’s why our local and international clients increasingly rely on our deep, intuitive understanding of this critical space to help them maximise commercial opportunity both at home and abroad. Our team’s pedigree is second to none, as is our client portfolio. Whether in banking, financial services, law or accountancy, we pride ourselves on our ability to provide outstanding insight into the deep-seated issues that attend each sector.
Our strategic thinking and depth of experience in healthcare communications provides clients across the region with access to a range of innovative communications solutions. Whether targeting specialists, doctors or patients, we are committed to building engagement with brands at both the national and regional levels. Our unique offering spans the spectrum from media relations and patient advocacy through thought leader development and bio-technologies. Our teams’ hands-on experience can drive growth across a product’s life-cycle, and defend the brand against the unexpected.
Public Affairs and Public Policy
Weber Shandwick has fast become one of the most respected public affairs and public policy firms in Asia Pacific – that’s why we were named PublicAffairsAsia’s Public Affairs Consultancy of the Year in 2009, 2010, and again recognised in 2011. Our expertise allows us to define and develop politically informed media and stakeholder relations campaigns, while providing clients with the political monitoring and intelligence gathering support they need, in order to anticipate future challenges and opportunities for advancing their market positions, align their objectives with public policy trends and influence key stakeholders in government, media and the public.
In China, through our Powell Tate business unit, we are particularly well-positioned to leverage the power of our government and non-government relations to assist clients in the creation of superior stakeholder engagement initiatives.
Asia Pacific represents a significant growth market for leading technology multinationals as well as innovative start-up companies. At Weber Shandwick, we have a team of industry insiders who can offer in-depth experience across segments — from consumer products, networking, electronic components and semiconductors, to clean technology, biotechnology, enterprise software and telecom — so as to offer clients a third-party perspective that maximises the results of their communications programmes. Through a blend of smart competitive positioning, creative programme design, cutting-edge use of social media and intensive relationship engagement, our teams have established a proven track record of exceeding client expectations.
Research confirms that consumers across Asia Pacific are becoming increasingly sensitive to the ethical practices of companies, leveraging their purchasing power and voting with their feet when unethical activity is exposed. Our understanding of corporate responsibility is built upon the premise that responsible business practices not only deliver real social and environmental benefits, but are critical to long-term business value and reputation.
Crisis and Issues Communications
Through our corporate communications team, we work with clients to identify potential business and reputation threats early, building strategies, messages and initiatives that minimise short-term impact and quickly re-establish brand reputation. We can provide 24/7 crisis communications support and bring in international expertise from our global network when international reputation control is a client requirement. We also offer crisis and scenario planning to clients, creating real-time scenarios that bring the tense reality of a crisis situation to the fore.
Weber Shandwick also offers simulations through our social crisis simulator tool FireBell , which creates an authentic, real-time experience of being under attack on Twitter, Weibo, Facebook, Youku, and other social media channels.
Communication Audits and Research
Weber Shandwick draws on the experience and relationships of sector specialists to provide clients with the very best clarity and understanding of perceptions and positions. We also conduct business, media and market audits to better qualify our clients’ communications environment, allowing them to test an approach before engaging audiences. It is these disciplined and pragmatic approaches to communications that afford our clients the opportunity to explore the issues and anomalies of an environment before investing significant budget in communications.
Weber Shandwick’s programmes also draw on the sophisticated market research tools and customised approach of our strategic opinion and global market research partner, KRC Research.
Through its interactive, social and emerging media services, Weber Shandwick brings deep expertise to clients, developing innovative web-based and digital communications initiatives that address the sensitive and complex environment of online communications.
We hub digital campaigns out of most markets in Asia Pacific and provide ongoing counsel to our international clients on the cultural sensitivities of consumer interaction in fast-track and emerging markets. Working with us presents our clients with the opportunity to leverage proprietary technologies, including advanced social media intelligence tools that allow us to track all forms of social media and provide instant analysis and insight on message delivery.
Finding the right talent for an organisation is one thing. Keeping it engaged is quite another. Our team is filled with specialists in identifying internal communication issues and turning them into internal communication opportunities. We partner with clients — ranging from law firms to chemical companies, and everything in between — to evaluate internal communications, understand employee concerns and execute communications strategies that drive business results. At Weber Shandwick, we believe a company’s best advocates are often its own employees – that’s why internal communications is more important now than ever before.
Luxury Goods and Services
From the opening of new flagship stores to exclusive designer launches, the luxury market is exploding in Asia Pacific. Making your brand seen and heard in this highly competitive space requires finesse, the right connections and a healthy dose of creativity — qualities that Weber Shandwick has in spades. Our deep understanding of the luxury market is reflected in the activities we undertake and the diverse portfolio of clients we serve. Be it diamonds, perfumes, timepieces, writing instruments or luxury skincare, our dictum is to provide these clients with the expertise, creativity and professionalism that befits their brands.
Media training is the bridge between effective message development and effective message delivery. Weber Shandwick has been providing media training to its client portfolio across Asia Pacific since the firm’s inception. It is a key service area for which we continually receive accolades . Our media training experts provide clients with insights into media interaction and media needs, guidance on message delivery and pragmatic advice on how to turn a media interview into a branding success. We mix theory with practice, ensuring that everyone from the CEO to a product manager can articulate an organisation’s position and control an interview agenda.
The need to provide specific and targeted medical education and related communications has been fuelled by the increased complexity and volume of information now available. Connecting with GPs, specialists and healthcare professionals demands strong relationships, excellence in communication and an inherent understanding of the changing educational needs of each and every one of these individuals. At Weber Shandwick our team offers a spectrum of innovative healthcare communications services, including exemplary medical education programmes, which have achieved success for clients time and time again.
In Asia Pacific, Weber Shandwick provides clients with market and industry intelligence about a region that is undergoing profound commercial and cultural change. Key to our offer is the firm’s ability to analyse and assess this intelligence, giving clients a unique perspective on the potential impact of market conditions and future trends on their business interests. We take pride in bringing to bear our market understanding, relationships and inside-knowledge, empowering clients to identify commercial opportunities and challenges in an intensely competitive environment.
The impact of sports marketing on brand perception is more powerful than it has ever been, and Weber Shandwick’s experience in the field stands unrivaled. We are the firm that helped Beijing bring the Olympics to China and the Winter Games to Sochi in 2014. And we are currently the team behind Tokyo’s bid for the 2020 Olympic Games. Add to that the fact that our work with some of the world’s biggest sports brands in Asia Pacific is fuelling the imagination and aspiration of billions of sports fans around the planet, and there’s little question that our sports marketing team is one of the most influential in our industry.
Travel, Transport and Lifestyle
From airlines to automotive companies, premium hotels to cruise liners, and tourism boards to national icons, Weber Shandwick’s knowledge of this sector is second to none. We tap into the specialist relationships and insights of our consumer team and match them with the brand management skills of our corporate teams to develop powerful campaigns that make companies the aspirational brands they want to be.